IDEAR / CORPORATIVOS E INSTITUCIONALES
G25
THE PROJECT
A CELEBRATION FROM ANOTHER PLANET.
THE CHALLENGE
Gire / Rapipago invited us back to celebrate its 25th anniversary. After producing its 20th anniversary, the challenge was to surprise a client that already knew our work and expected us to go further.
THE IDEA
THE GIRE GENERATION placed people at the heart of the celebration. A futuristic identity, technology and spatial design created a world of its own, from the communications before the event to the experience at La Rural.
THE PRODUCTION
We developed the visual identity, invitations, an event microsite and an app. Integrated production brought together check-in, technical staging, audiovisual content, décor, artist bookings and hotel and transport logistics for guests travelling from across the country.
THE VISUAL STORY
HOW IT CAME TO LIFE.
NEXT PROJECT
Casa Gire
