IDEAR / SOCIAL EVENTS

Puma 50

The projectCelebración · 50 años

THE PROJECT

LA NOCHE DEL PUMA.

THE CELEBRATION

A 50th birthday with an identity that took over the space. Red, strong contrasts and the stage defined the character of the night.

THE EXPERIENCE

The décor came together with lighting, screens and live music. From table details to the performances, the visual record shows different ways the celebration came to life.

THE VISUAL STORY

HOW IT CAME TO LIFE.

18 PHOTOS · TAP TO ENLARGE

Geometric truss above the dance floor during the lighting test.

An upward view of the trusses and suspended equipment.

Detail of the illuminated candelabra on the table.

Lounge seating and low tables beside the illuminated wall.

Ladders and set-up elements beneath the reflective ceiling.

Greenery and gold accents in the lounge.

Red and blue fixtures above the dance floor.

Red illuminated squares above the floor during the technical rehearsal.

The screens and overhead trusses echo the same geometric shapes.

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