IDEAR / SOCIAL EVENTS

Casa Joda

The projectEvento social

THE PROJECT

AN OPENING TO EXPERIENCE.

THE GATHERING

The opening of Casa Joda turned the house into the setting for a party. Its architecture, pool and outdoor spaces became part of the guests’ journey.

THE STAGING

Lighting, screen content and live music connected the different moments of the gathering. A distinctive identity accompanied the arrival, reception and dance floor.

THE VISUAL STORY

HOW IT CAME TO LIFE.

14 PHOTOS · TAP TO ENLARGE

The stage truss beside the pool during set-up.

A vertical view of the Casa Joda branded cube beside the pool.

A cap featuring the Casa Joda graphic identity.

The entrance and façade of Casa Joda lit in red.

A close-up of the food presentation at the reception.

Arrival at the illuminated Casa Joda entrance.

Detail of the catering table set for the reception.

View of the dance floor and lighting beams from behind the crowd.

The truss and screens viewed across the pool before the party.

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