IDEAR / CORPORATE AND INSTITUTIONAL EVENTS

WORKTECH

The projectRüt Haus · Buenos Aires · 12 September 2023

THE PROJECT

THE FUTURE OF WORK, LIVE.

THE GATHERING

Contract Workplaces chose Rüt Haus for the 2023 edition of WORKTECH Buenos Aires. Leaders in design, technology and workplace culture came together to discuss how the places we work are changing.

THE PRODUCTION

At IDEAR, we planned the experience from the moment people arrived. Along the windows, check-in and brand stands led attendees to hands-on virtual reality demos. Inside the auditorium, blue lighting and large screens brought the audience’s attention back to each talk.

THE VISUAL STORY

HOW IT CAME TO LIFE.

16 PHOTOS · TAP TO ENLARGE

A wide view of the Rüt Haus auditorium, with screens lit beneath the overhead lighting rig.

WORKTECH graphics greet attendees beside the windows.

An exhibition stand in the daylight-filled foyer.

A participant tries a VR headset in front of the station’s screen.

A presentation fills the main screen in front of the seated audience.

A closer view of the headset and controllers during a VR demonstration.

A side-stage view of the front rows and the lighting grid.

Printed conference materials on an exhibition table.

Equipment on a demonstration table beside the windows.

A talk on hybrid work projected on the stage screen.

An aircraft passes over the outdoor area at Rüt Haus during the event.

Presentation graphics at the scale of the stage.

A demonstration at a stand with exposed brick and magenta lighting.

A side view of the auditorium, with blue light over the front rows.

A speaker in front of the WORKTECH 23 Buenos Aires screen.

NEXT PROJECT

G25